Innovation and Circular Business Models
Secondhand marketplaces and rental subscriptions extract more value from each garment’s lifespan. Increased utilization can lift total revenue per item, while lowering unit environmental impact, attracting consumers who want novelty without the economic and ecological cost of constant new production.
Innovation and Circular Business Models
Sturdier seams, standardized buttons, and accessible spare parts reduce returns and extend service life. When brands monetize repairs or offer take-back credits, they capture loyalty and data, improving forecasting and building long-term revenue streams less dependent on perpetual newness.